This reel shows "the differentiator" in what separates Multivu from others in how we can elevate a campaign and increase awareness through our various platforms. The National Cattlemen's Beef Association (NCBA) a contractor to the Beef Checkoff worked with the team to put together a Satellite Media Tour, Audio News Release, a paid placement spot (via a DTV) and a Multichannel News Release. These four platforms were different forums to distribute their message to garner million of impressions throughout the U.S..