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Minneapolis creative agency Periscope—one of the five largest independent networks in the U.S.—made its first acquisition, buying Chicago-based analytics and strategy firm Anthem Marketing Solutions. Details of the deal were not disclosed.
Moving forward, the headquarters of the latter business will become Periscope’s fifth office and second in the United States (it has additional operations in Toronto, Hong Kong and Delhi).
The 20-year-old Anthem specializes in diagnostic, predictive and prescriptive analytics as well as database marketing and consumer journey mapping services.
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